Fortune 500 Companies are Eliminating Chief Marketing Officer Roles
Interesting article from Fortune that’s worth a read – Fortune 500 companies are eliminating chief marketing officer roles. This article names a few companies (UPS, Etsy, Walgreens, Lowe’s Companies, Inc., Hyatt Hotels Corporation, McDonald’s, Johnson & Johnson, Uber, Lyft) who have eliminated their CMO role and merged responsibilities onto another department. The article cites some […]
Fractional CMO vs. Full-Time CMO – Which Suits Your Business Better?
In today’s dynamic business landscape, the role of a Chief Marketing Officer (CMO) is pivotal in steering a company towards success. However, not all businesses are in a position to afford a full-time CMO, nor do they necessarily require one on a constant basis. This is where the concept of a Fractional CMO emerges as […]
5 Benefits of Hiring an External Marketing Agency
As we head in to hard economic times where cashflow may dry up, having an in-house marketing team may not be the best approach, especially for an early-stage startup. Agencies on the other hand offer a lot of practical value. In this post, we look at 5 benefits to hiring a marketing agency. 1. Access […]
Top 3 Mistakes Founders/CEOs Make with Marketing
Having worked with clients of early-stage B2B startups, we noticed some reoccurring themes. Here are the top 3 most common marketing mistakes we encounter with founders / CEOs, which can severely hinder their growth. 1. Not prioritizing marketing In the startup world, it’s often the case that the first marketing hire is brought in way […]