How to Go Viral: Reframing through a Viral Lens
Did you know social media has a Kardashev-inspired scale for businesses?
I know, because I created it.
Social Media Growth Framework (Kardashev-Inspired)
Did you know social media has a Kardashev-inspired scale for businesses?
I know, because I created it.
The Major Business / Marketing Problem that No One is Talking About
What is a brand universe, and how can it save boring brands on social media?
Building a Brand Universe: How to Build a Social Media Strategy for “Boring” Brands.
What is a brand universe, and how can it save boring brands on social media?
Lead with Identity, Not Your Product
You don’t want Louis Vuitton because of Louis Vuitton’s marketing or advertising.
It wasn’t the billboard, the commercial, or the Instagram ad.
Creative Direction vs. Art Direction vs. Branding: What’s the Difference?
In marketing and design, terms like creative direction, art direction, and branding are often used interchangeably — but they each play a distinct and critical role in shaping how a company looks, feels, and communicates.
Should you Modularize (or Productize) Your SaaS Product
I can see a future where more SaaS companies modularize, or productize, their features.
Google does this – Search, Maps, Drive, Calendar, Meet, Gmail…
We’ve Already Reached Near Peak SaaS Fatigue, and It’s Going to Get MUCH Worse
SaaS fatigue is the growing sense of overwhelm and indifference consumers and businesses feel toward the endless wave of software-as-a-service products flooding the market.
Are Meetings Hurting Your Business?
What are the hidden costs of meetings? Meetings can not only be a waste of time and resources, but they could actually be hurting your business
How Small Businesses Can Use the ‘3 Ps’ to Compete and Win
If you’re a small brand with a lean team and even leaner budget, then there are 3 things you should be doing.