The Future of SEO

The-future-of-seo

Is SEO still relevant in 2024 and beyond? This is the question I set out to explore. The short answer is yes, but there are many things to consider when thinking about SEO / content strategy. A lot has changed and will continue to change.

Do this Simple SEO Tactic to Rank Higher in SERPs

Are You Making This Critical Flaw in Your SEO Strategy?

Looking to rank higher in SERPs? Try this simple, yet effect, SEO tactic. This is low-hanging fruit that could get you a lot more traffic. Utilizing Google Search Console for SEO 1. Go to Google Search Console 2. Click on Performance > Search Results 3. Ensure you enable “Average Position” 4. Add Filter “Greater than” […]

Help, I Need to Capture High-Intent Searches!

How Brands Can Crush on Social Media

Client: “I want to capture high intent searches for game devs or gamers.” Me: “What intent are you trying to capture? Search queries can be broadly categorized into three main types: navigational, informational, and transactional. So each category will have a different set of intent searches. “Also, you said game dev or a gamer – […]

High Search Volume, But Low Purchase Intent: What Should You Do?

Coffee-Drinker

Is there a point in creating content that has high search volume, but low purchase intent for your business? Suppose you run a business selling ‘Wholesale Coffee Beans’. Naturally, you want to target potential buyers of wholesale coffee beans. So people looking for the following – while having high search volume, aren’t your ideal customer. […]