Help, I Need to Capture High-Intent Searches!

How Brands Can Crush on Social Media

Help, I Need to Capture High-Intent Searches! Client: “I want to capture high intent searches for game devs or gamers.” Me: “What intent are you trying to capture? Search queries can be broadly categorized into three main types: navigational, informational, and transactional. So each category will have a different set of intent searches. “Also, you […]

High Search Volume, But Low Purchase Intent: What Should You Do?

Coffee-Drinker

High Search Volume, But Low Purchase Intent: What Should You Do? Is there a point in creating content that has high search volume, but low purchase intent for your business? Suppose you run a business selling ‘Wholesale Coffee Beans’. Naturally, you want to target potential buyers of wholesale coffee beans. So people looking for the […]

Yoast is Not your Master—Write for the Audience

How to Steal Your Customers Foot Traffic​

Yoast is Not your Master—Write for the Audience SEO folks know – Yoast SEO is not your master. Do what makes sense for the reader, not the algorithm. 👉 Yoast will tell you that your language is too complex. That is perfectly fine if your audience is technical. 👉 Yoast will tell you that your […]

Why You Should Focus on High-Volume, Low-Intent Keywords

Why you should focus on high-volume, low-intent keywords

Why You Should Focus on High-Volume, Low-Intent Keywords Here’s why you should focus on high-volume, low-intent keywords. First, what is a low-intent keyword? A low-intent keyword is one that offers little buying signal from the visitor. For example, suppose you sell coffee beans. A low-intent keyword would be: “Where do coffee beans come from?” A […]

Why Targeting Low-Intent Keywords is Great For SEO

how to approach SEO in 2023

Why Targeting Low-Intent Keywords is Great For SEO Your blog doesn’t need to be transactional. Some people believe their blog is a means to attract and convert buyers. This almost never happens, especially in B2B. We need to understand high-intent vs low-intent keywords, and I would argue that low-intent keywords are highly valuable. Consider this […]

This Easy-to-Fix SEO Step May Be Hurting Your Business

SEO fix - Google Search Console

This Easy-to-Fix SEO Step May Be Hurting Your Business If you are creating blog content, especially SEO-focused content, then you’ll want to index it on Google immediately after publishing. Google may eventually get around to crawling your blog post and indexing it, but sometimes they don’t. I’ve seen blogs over a year old not indexed […]

Are You Making This Critical Flaw in Your SEO Strategy?

Are You Making This Critical Flaw in Your SEO Strategy?

Are You Making This Critical Flaw in Your SEO Strategy? Your SEO strategy may have one critical flaw. Typically, when doing keyword research, you search for three things: 👉 High-volume 👉 High-intent 👉 Low-competition Using this approach, you may ignore, or even set a filter, to only show you keywords that meet that criteria. However, […]

How to Approach SEO in 2023

how to approach SEO in 2023

How to Approach SEO in 2023 As you may know, SEO is a long-term play and going through some changes with ChatGPT replacing a lot of search queries, but it is still a major player in driving awareness. If you have a lead magnet, a compelling offer, conversion optimized landing pages, social proof, etc. SEO […]

The Future of SEO in Light of Open AI’s ChatGPT

The Future of SEO in Light of Open AI's ChatGPT

The Future of SEO in Light of Open AI’s ChatGPT Is #SEO dead (or on it’s last leg)? #openai‘s new #chatgpt has been touted by some as the Google killer. As such, what does that mean for the future of SEO? The logic goes like this: People will now use ChatGPT to search for an […]

5-step Local SEO Strategy to Improve your Visibility in Search​

Local SEO Strategy

5-step Local SEO Strategy to Improve your Visibility in Search​ What is Local SEO Local SEO (search engine optimization) is the practice of using targeted keywords, relevant images and copy, and more to surface your business to customers who are in-market in your local area. This is great for local service-based businesses such as restaurants, realtors, salons […]