What the New WhatsApp Update Means for Marketing

Seems like my WhatsApp was updated today with a new feature for businesses.
Businesses can create channels, and communicate key messages to their followers.
What’s good about this?
From Zero to Self-Sufficiency: Building a Startup from the Ground Up

Does your business have enough financial runway for liftoff?
All Brands Must Follow this One Golden Rule on Social Media

I’ve been thinking a lot of funnels lately. Are they dead? Are they not dead?
How CPG Brands Can Build a Strong Social Media Presence

In this post, we look at social media as a marketing channel (specifically looking at organic social), how to maintain content generation and a strong social presence.
B2B Social Media Marketing is REALLY Difficult

What brands do you like, and more importantly, why do you like them?
What Brands Do You Like, and More Importantly, Why Do You Like Them?

What brands do you like, and more importantly, why do you like them?
Is this a Good Ad?

We can only evaluate an ad’s effectiveness based on data – high CTR, low CPMs, high hook rate, high conversion rate, high ROAS, etc.
Starting a Personal Brand

Starting a Personal Brand
The Power of Authenticity in Visual Branding

There’s a trend, perhaps you’ve seen it – consumers now more so than ever crave authenticity from brands.
Why Your Social Media Strategy is Failing

There’s a mindset shift that many brands need to make regarding social media marketing.