How to Run a Company For the Next 500 – 1,000+ Years
There’s a mindset shift that many brands need to make regarding social media marketing.
5-Step Plan to Build a Content Distribution System
Your company needs content, but you’re struggling with creating a content distribution plan for video and blog content. You’ve come to the right place. A well-thought-out content distribution plan is crucial for maximizing the reach and impact of your blog and video content. This is a topic I know a lot about – I was […]
Dispelling the Myth About Storytelling Marketing
In the example below, we see Dior showcasing it’s rich history and some important milestones along the way. This is storytelling marketing – dispelling the myth that storytelling marketing needs a hero (your customer), a trusty guide (you), and an evil villain (some pain point). It sounds nice, and it’s often repeated, but it’s not […]
What is Storytelling Marketing and Why is it So Effective?
Storytelling Marketing Storytelling marketing is a strategic approach to marketing that uses narrative techniques to convey a brand’s message, values, and offerings to its audience. Instead of simply listing features or benefits, storytelling marketing focuses on crafting compelling narratives that resonate with the emotions, experiences, and aspirations of the target audience. Key elements of storytelling […]
How Cartier Uses Storytelling Marketing
You will often hear marketers say this about storytelling marketing: “It’s about positioning the customer as the hero, your company as the master, and the customers’ pain point as the villain.” It sounds nice, but what does it even mean? Let’s not overcomplicate storytelling marketing. Here are some examples: Describing how you did something, telling […]
What is Storytelling Marketing: Exposing Common Misconceptions
There seems to be a lot of misconception around storytelling marketing. You often hear people talk about it as incorporating traditional story elements such as characters, plot, conflict, and resolution. But what does that even mean? Storytelling is one of the oldest artforms in the world, and as humans we have evolved to tell and […]