How Thinking Long Term Can Help You in the Short Term

Steve Jobs

There’s something I love about seeing long-term strategies pay off.

In the 80s, Steve Jobs had a vision to put Apple IIs in every elementary and secondary school in North America.

The thinking was – if children grew up learning on an Apple computer, their families would buy an Apple computer, and as adults, they would continue buying Apple computers (and products).

Apple created the ‘Kids Can’t Wait’ program where they donated a computer to nearly 10,000 elementary and secondary schools in California.

Today, Apple is one of the most valuable companies in the world.

Too often I see companies planning out their quarters and year, but not their next 10-20 years.

Thinking long term can inform what you do in the short term.

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