Dyson's New Haircare Line - Good or Bad? A Marketing Expert Weighs In
Dyson just launched it’s first haircare line and I’m curious what you think. Is this product line expansion a good move , or, is this a dilution of their brand?
To Focus or Not to Focus, that is the Question
I know many branding experts will talk about finding “the one thing” you do well and stick with that.
👉 Sure, Harley-Davidson could come out with a car and make more money.
👉 Sure, In-N-Out Burger could sell onion rings and make more money.
But there’s something to be said about being known for doing one thing exceptionally well.
Dyson does have hair blow dryers and curling irons, so it’s sort of on brand.
Every time you launch another product, you’re essentially starting a new business that is going to take time, money, effort, energy, and focus. All that could be used to dominate your existing category more.
Do you own 100% market share of vacuums? If not, more work can be done in that area.
Personally, I’m all for product line expansions and scaling.
This is why Nike didn’t just stick with running, or Elon didn’t just stick with automotive.
💥 It’s about insulating your company so that you can withstand market shifts or changes in consumer trends.
💥 It’s about being an entrepreneur and creating, competing, and taking big swings.
💥 It’s about answering the questions ‘why not?’ and ‘what if?’.
Continue reading:
If You’re Not Disrupting, You’re Standing Still
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