Effective Social Media is Not a One Person Job

An effective social media strategy is often comprised of many roles:

Business development – “These are the high-level business goals and how social media fits into that plan to get us to where we want to go.”

Brand Strategy – “This is what the brand is and what it is not. We are this, to these people, and our promise is this.”

Creative direction – “This is how we will represent ourselves on social media. These are the trends, this is what our competitors are doing, and this is how we will differentiate.”

Art direction – “This is the look and feel of how we will represent ourselves. This photography style, these types of people, these filters, these colours, these outfits, these locations…”

Social media manager – “We’ll post this type of content, across these platforms, this often, with these tools, with this budget, measure and report these metrics.”

Social media creator – “Here are the assets you asked for.”

Social media poster – “The posts have been scheduled. Now I have to reply to all the comments and messages. By the way, I’m seeing this sentiment and engagement and this emerging trend.”

Data analyst – “Here’s how the posts are performing and the report you asked for.”

What so many companies do is hire one person, usually a junior person, and task them with everything.

Anything is only as effective as the attention it receives.