Sometimes, doing the exact opposite of what seems like the logical solution can actually be better for the very thing youโre trying to help.
Here are three examples:
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The goal of rent control is to protect tenants from skyrocketing rents. But by keeping rents artificially low, it restricts movement in the rental market.
Long-term tenants hold onto their rent-controlled apartments, even when their needs change, because moving would mean paying market rates.
This limits the supply of available rental units. The reduced availability, met with high demand, then leads to even higher rents for others.
So perhaps counterintuitively, removing rent control can create a healthier, more flexible rental market.
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Imagine looking at your marketing attribution data and noticing that most sales come from branded searches on Google, and social media doesnโt appear to be driving any sales.
Logically, you may thing to cut your social media budget and activity.
However, branded searches donโt happen in a vacuumโsocial media is often the seed that creates awareness and trust in your brand.
So instead of cutting back on social media, you might want to double down on it.
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Lowering your prices may seem like the obvious way to attract more customers.
But in some cases, raising prices can make your product more appealing by signaling higher quality or exclusivity. In economics, there’s a term for this – Veblen Goods.
Brands like Apple and Tesla thrive on this principleโby pricing higher, they reinforce their premium positioning, which attracts customers willing to pay a premium.
So what may seem like the โlogicalโ solution isnโt always the right one.
Sometimes, taking a step back to analyze the broader dynamics can reveal that the opposite approach is the key to achieving your goals.
