If your business serves different industries…
For instance, suppose you have a scheduling software that serves:
๐ ๐๐ฎ๐ญ๐จ๐ฆ๐จ๐ญ๐ข๐ฏ๐ (body shops, car washes, etc.)
๐ ๐๐๐๐ฅ๐ญ๐ก & ๐๐๐๐ฎ๐ญ๐ฒ (spa, salon, etc.)
๐ ๐๐ซ๐จ๐๐๐ฌ๐ฌ๐ข๐จ๐ง๐๐ฅ ๐๐๐ซ๐ฏ๐ข๐๐๐ฌ (accountants, lawyers, etc.)
๐ ๐๐๐๐ข๐๐๐ฅ (doctor’s office)
There’s a strong argument to be made to have multiple social accounts on any given platform.
Instead of posting about Automotive on Monday, Health & Beauty on Tuesday, etc.
I would create an automotive IG account that only posts automotive content.
I would do the same for each industry.
I would then post content that adds value and entertains to those industry buyers.
The alternative is to put everything in one feed that doesn’t serve anyone, confuses the algorithm, kills your organic reach, and gets zero engagement.
It’s not extra work, you could have the same number of posts go out, it’s just now it’s more strategically streamlined.
I don’t see this often enough, but it should be seriously considered in 2025.
