How Small Businesses Can Compete and Win

If you’re a small brand with a lean team and even leaner budget, then there are 3 things you should be doing – the great equalizers:

👉 Product

👉 Partnerships

👉 Promotion

Let’s break it down.

If you have the best product, word of mouth will spread. You can grow your business organically with almost no marketing spend.

If you have partnerships with larger, more established brands that will either white label or promote you, then you can grow your business with almost no marketing spend.

If you have a strong brand story, and you know how to promote yourself on social media (not boring, creatively, disruptive…), then you can grow your business with almost no marketing spend.

Now think of the opposite of what I just said.

Do any of those apply to your business?

Perhaps those are the reasons why your business isn’t growing, or you have to overspend to acquire the next customer.

Again, this is for small, startups.