How to Go Viral on YouTube

The Formula for Going Viral on YouTube... Every Time!

What if I told you that going viral on YouTube is predictable. If you follow a formula, you will almost always go viral. There’s only one problem… it’s not easy. I came across this YouTuber today who has only posted 1 long form video + 1 Short, which is a sizzle real of the long form. The result… 👉 2.7 million views on the long form 👉 7.1 million views on the Short 👉 65.7k subscribers Talk about a homerun right out the gate.

So how did he do it? Or why did this work?

👉 High-effort concept (travel to the coldest city on Earth)

👉 High-level production value (quality footage, drone shots, editing / pacing, narration / storytelling)

👉 Amazing thumbnail (the video is also scenic, i.e. visually interesting)

👉 Originality / Curiosity (while travel vlogs are saturated, Siberia is not a popular destination)

👉 Stakes (the title, concept, thumbnail, and sizzle reel show there may be a sense of danger involved. We naturally want to see if it works out for him).

👉 Sizzle reel (not just from the Short, which undoubtedly drives traffic to the long form, but also the long form opens with the same sizzle reel, showing the highlights of what’s to come).

It’s clear this was no accident.

He leveraged a lot of best practices to achieve this result.

Think about this guy next time you want something to go viral.

Talking head videos explaining your software’s many features isn’t the type of content people watch, like, comment, and share.