How to Hire an In-house Social Media Person

When hiring an in-house social media person, especially for smaller companies, look for people willing to be on-screen talent.

If they have a personality, are not camera shy, and are willing to be in the videos… that’s a huge advantage to hiring someone without those qualities.

👉 Think video first.

👉 Think series over a collection of one-off posts

👉 Think storytelling, skits, behind-the-scenes, commentary, interviews…

This is how brands need to think about their social media strategy.

How to Grow on TikTok

Here’s what popular creators do on TikTok.

👉 5-7 videos per day

👉 𝐍𝐨𝐭 𝐜𝐮𝐫𝐚𝐭𝐞𝐝 – don’t be precious with your videos, just put out any thought that comes to you

👉 𝐑𝐚𝐰 – just talk and whatever comes out comes out (often they do one take)

👉 𝐔𝐧𝐩𝐨𝐥𝐢𝐬𝐡𝐞𝐝 – no fancy edits, jump cuts, animation, lights, etc. Sound quality is still important. Invest in a lapel mic (I use a DJI Mic 2 wireless)

👉 𝐓𝐫𝐞𝐚𝐭 𝐲𝐨𝐮𝐫 𝐯𝐢𝐝𝐞𝐨 𝐥𝐢𝐤𝐞 𝐭𝐚𝐥𝐤𝐢𝐧𝐠 𝐭𝐨 𝐚 𝐟𝐫𝐢𝐞𝐧𝐝 𝐨𝐧 𝐟𝐚𝐜𝐞𝐭𝐢𝐦𝐞 – use your natural speaking voice, cadence, and tonation. It should sound like an unfiltered stream of thought

Of course, you can do the exact opposite and still be successful on TikTok, but it’s a good reminder that we don’t always need high-production, polished content to compete.