I Wish I Did This Sooner…

I always say, make your video or social post, say what you want to say, then go back and punch it up. You can always go back and work on the hook, make your content more interesting, tighten it up and make it more concise.

One of the hooks I like to use is the curiosity and intrigue hook. How it works is you open with a provocative statement that demands more context. On its own, the opening statement doesn’t make much sense, but it hooks the reader in so that they can make more sense of it.

In this very post, I open with a title “I wish I did this sooner…” (which I actually wrote last), and an intriguing thumbnail. It begs the question, ‘what did you wish you did sooner?’ or ‘what was the major regret?’

Other examples may include:

• “I have one major regret that keeps me up at night…”
• “I shouldn’t be revealing this…”
• “Here’s what the industry doesn’t want you to know…”
• “It’s true when they say misery loves company…”

Our brains are wired to make sense of things, to find patterns, to place things in categories.

When you interrupt that, we feel compelled to resolve the mystery.