If You’re Not Doing Good or Great Marketing, Then You’re Not Doing Marketing

If you’re not doing 𝐠𝐨𝐨𝐝 or 𝐠𝐫𝐞𝐚𝐭 marketing, then you’re not doing marketing…

You’re doing ‘busy work’ that is actually destroying your brand.

Great Marketing

✅ Branding

✅ Storytelling

✅ Clear brand purpose

✅ Customer-centric approach

✅ Creative and memorable

✅ Consistent brand experience

✅ Data-informed, but human-driven

✅ Adapting to different platforms and changing trends

✅ Working cross-functionally

Good Marketing

☑ Focused messaging

☑ Audience awareness

☑ Visually appealing

☑ Moderate engagement

☑ Consistent brand elements

☑ Adequate call to action

Poor Marketing

❌ Product-focused, not customer-focused

❌ Poor design / low quality content

❌ No clear target audience

❌ Confusing / low clarity

❌ Off-brand

❌ Infrequent

❌ Lacking strategy

❌ Limited channel distribution

❌ Not adaptive to platforms or trends

❌ Being salesy, pushy, or spammy

❌ Not using data (instead, guessing, generalizing, stereotyping)

Community Building for Brands

How do you make your brand stand out?

The answer lies in the age-old art of storytelling. Just as a perfect ball game keeps fans on the edge of their seats, a well-told story can captivate your audience, create emotional connections, and ultimately drive action.

The following was taken from the book, Three Uses of the Knife: On the Nature and Purpose of Drama, by David Mamet

What do we wish for in the perfect ballgame? Do we wish for our team to take the field and thrash the opposition from the first moment, rolling up a walkover score at the final gun?

No. We wish for a closely fought match that contains many satisfying reversals, but many of which can be seen retroactively to have always tended toward a satisfying and inevitable conclusion.

Continue Reading: The Perfect Ball Game: How We Can Use Drama in our Storytelling Marketing