Logan Paul's Masterclass in Marketing

Logan Paul's Masterclass in Marketing

In case you missed Logan Paul‘s Short about his “masterclass in marketing”, you can check it out here.

While much of it doesn’t apply to +99% of brands (since the majority of brands are not built on the platform of an influencer), there are some key takeaways.

I talk a lot about the 3 Rs in social media – repurpose, remix, and repost. Logan Paul is essentially repurposing and remixing, which is something we can all do.

👉 Have a photoshoot? Sure, you could just post the photo.

  • Why not post some behind-the-scenes footage of the shoot?
  • Why not post footage of your team deciding which photo to use?
  • Why not photoshop the image into multiple options and have your audience decide on which one they like?

👉 Have a feature update or product launch?

  • Why not post employee’s reactions?
  • Why not interview the team responsible to explain why they made it / what they like about it / how useful it is?
  • Why not show a roadmap of what feature they’re working on next.

Too many teams are playing checkers not chess when it comes to social media marketing.

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