Logan Paul's Masterclass in Marketing

In case you missed Logan Paul‘s Short about his “masterclass in marketing”, you can check it out here.

While much of it doesn’t apply to +99% of brands (since the majority of brands are not built on the platform of an influencer), there are some key takeaways.

I talk a lot about the 3 Rs in social media – repurpose, remix, and repost. Logan Paul is essentially repurposing and remixing, which is something we can all do.

Have a photoshoot? Sure, you could just post the photo.

• Why not post some behind-the-scenes footage of the shoot?
• Why not post footage of your team deciding which photo to use?
• Why not photoshop the image into multiple options and have your audience decide on which one they like?

Have a feature update or product launch?

• Why not post employee’s reactions?
• Why not interview the team responsible to explain why they made it / what they like about it / how useful it is?
• Why not show a roadmap of what feature they’re working on next.

Too many teams are playing checkers not chess when it comes to social media marketing.