Here are 3 ways brands can build loyal communities:
💡 1. By creating spaces—both online and offline—where people can gather, connect, and share experiences.
💡 2. By embracing a culture (or counterculture), rather than just selling a product – become part of your audience’s lifestyle and identity (e.g. Harley-Davidson)
💡 3. By integrating into your audience’s daily habits, routines, and values – but always in meaningful and authentic ways.