1. Go to your SEO tool of choice (Ahref, SEMRush, etc.) 2. Type in the keyword you want to rank for 3. Click on 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 – this will show what people actually type in Google related to that keyword) 4. Ensure those questions are all on the pages you want to rank for in either an H2 or H3 heading
Community Building for Brands
How do you make your brand stand out?
The answer lies in the age-old art of storytelling. Just as a perfect ball game keeps fans on the edge of their seats, a well-told story can captivate your audience, create emotional connections, and ultimately drive action.
The following was taken from the book, Three Uses of the Knife: On the Nature and Purpose of Drama, by David Mamet
What do we wish for in the perfect ballgame? Do we wish for our team to take the field and thrash the opposition from the first moment, rolling up a walkover score at the final gun?
No. We wish for a closely fought match that contains many satisfying reversals, but many of which can be seen retroactively to have always tended toward a satisfying and inevitable conclusion.