I’m seeing a lot more of it on social – it’s a bit of a black-hat tactic.
๐ People deliberately mispronouncing words
๐ People stating some obviously incorrect fact
๐ Placing something in the video, but not addressing it
๐ Having a polarizing point of view
๐ Painting something, but missing a spot
These tactics can be very triggering for people and thus inciting rage in the comments. Others will usually take an opposing view and have a back-and-forth discussion in the comments.
It’s all designed to increase engagement, which sends strong signals to the all-mighty algo.
Is it worth doing for brands, or should they stay away?
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