Whether you’re an entrepreneur, a professional, or someone passionate about a particular hobby, sharing your journey and insights on social media can open doors you never imagined. I recently embarked on this journey myself, starting to post video content on my YouTube channel. As of today, I have 9 subscribers, and yes, one of them is my supportive wife.
Every successful creator started with zero followers. The difference is they started. Your first several videos might not be perfect—they might even be downright bad—but that’s part of the process.
In this post, I discuss some of the key benefits of creating a personal brand and why you should start posting content (specifically video content).
From Zero to One
28 days ago I started posting video content on my YouTube channel. So far, I have 9 subscribers and one of them is my wife. Everyone starts at the same place: with zero followers. But not everyone starts. Now, I’m no stranger to posting video content, I’ve been doing it for over a decade. But due to a lack of time, I didn’t really invest into my Ewanity Marketing YouTube channel until recently.
If you’re just starting out, I assume you have a lot of self-doubt: “I don’t know what to post,” “What if I suck?” “What will people think…”
Ignore all the outside thoughts, and assume your first 100 videos are going to suck. This is actually quite liberating. We don’t care what people think, and we’ve given ourselves permission to suck. Just post.
In your first 100 videos, here’s what you will gain, you will:
👉 Learn your voice
👉 Overcome fear of judgement
👉 Get better equipment
👉 Learn better filming & editing techniques
👉 Better understand your craft / industry
👉 Become a more confident speaker
👉 Learn what works and what doesn’t work
👉 Meet new people
👉 Attract new business
👉 Potentially insulate yourself from future job loss
And the list goes on and on.
I encourage you all to post more on the platforms in which you consume content.
Maybe your life won’t change in 28 days, or even in the first year, but keep at it, amazing things can happen.
There are 3 things that all successful channels need
There are 3 things that all successful channels need:
👉 Good content
👉 Posted consistently
👉 Over time
If you’re not popping off, at least one of those things is likely missing.
Using Brand Story on Patek Philippe
Patek Philippe has their famous, “You never actually own a Patek Philippe…” campaign, which is really good.
I thought it would be fun to create my own Patek campaign. I’d call it the ‘Be who you are meant to be’ campaign. It leans heavily into values such as status, family, and personal growth to create a series of ads that embrace your true potential.
The copy may read something like: ‘A Patek is more than a timepiece, it’s an expression of your success and sophistication. Be who you were meant to be – confident, refined, and ready to conquer any room.’
If you are interested in a more detailed breakdown of this campaign, check out the full post.
Continue reading: How Patek Philippe Could Use Storytelling Marketing
Take the Leap
I want to encourage you to take that leap and begin posting more on the platforms you already love to use. It might not transform your life overnight, but with persistence and dedication, incredible things can happen.
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