Do You Have a Baking Soda Problem?

Do you have a baking soda problem?

Imagine trying to sell baking soda to a person who’s never heard of it, what would your pitch be?

👉 It cleans stoves, greasy pots and pans, toilets…

👉 It deodorizes fridges and cabinets…

👉 It cleans your teeth and dentures…

👉 You can bake with it…

The person is likely to respond, “You want me to clean my teeth with the same product I use to clean my toilet?”

The problem is, if your product does too many things, solves too many problems, then it’s hard convey the value succinctly.

Pick one or two of your customers’ biggest pain points and lead campaigns with that messaging.

Don’t compete on features, compete on clarity.