You Either Have a Brand, or You Have a Commodity
You Either Have a Brand, or You Have a Commodity
Are You Following These Three Cardinal Rules of Content Marketing?
Are You Following These Three Cardinal Rules of Content Marketing?
Why Do a Lot of Social Media Agencies Suck at Social Media?
Why Do a Lot of Social Media Agencies Suck at Social Media?
What is Rage-Baiting, and Should Brands Do It?
What is rage-baiting, and should brands do it?
Your Brand is Your Reputation
We have a problem…
I talk a lot about the power of branding and how you need a promise, a personality, an experience, a story… to set you apart from the rest.
The Future of SEO
Is SEO still relevant in 2024 and beyond? This is the question I set out to explore. The short answer is yes, but there are many things to consider when thinking about SEO / content strategy. A lot has changed and will continue to change.
The Power of Branding: John’s Family Premium Garlic
Let me show what the power of branding can do for a commodity.
First, what is a commodity?
Why You Don’t Want to Run a Business that Relies Solely on Ads
There’s a very famous saying in marketing, perhaps you’ve heard it. It goes…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
What the New WhatsApp Update Means for Marketing
Seems like my WhatsApp was updated today with a new feature for businesses.
Businesses can create channels, and communicate key messages to their followers.
What’s good about this?
Chrome Hearts Case Study: Bucking Trends and Being Authentic
Chrome Hearts is a fascinating case study into marketing and branding. To say they take an unconventional approach to marketing and branding would be an understatement.