What Brands Do You Like, and More Importantly, Why Do You Like Them?

What brands do you like, and more importantly, why do you like them?
Is this a Good Ad?

We can only evaluate an ad’s effectiveness based on data – high CTR, low CPMs, high hook rate, high conversion rate, high ROAS, etc.
What’s the ROI of a Billboard?

What’s the ROI of a Billboard? A client asked me this recently and my answer gave him another perspective.
What is the Anatomy of a Good Ad? Looking at 4 Different Style of BMW Ads

In this post, we dive into what this philosophy means and how you can apply it to help you win in life and business.
Outwork, Out-improve, Out-strategize, Outlast: The Winning Formula

In this post, we dive into what this philosophy means and how you can apply it to help you win in life and business.
Starting a Personal Brand

Starting a Personal Brand
The Power of Authenticity in Visual Branding

There’s a trend, perhaps you’ve seen it – consumers now more so than ever crave authenticity from brands.
So You Want to Be a Growth Hacker?

There’s a mindset shift that many brands need to make regarding social media marketing.
How to Run a Company For the Next 500 – 1,000+ Years

There’s a mindset shift that many brands need to make regarding social media marketing.
Why Your Social Media Strategy is Failing

There’s a mindset shift that many brands need to make regarding social media marketing.