Are Marketing Funnels Dead?
I’ve been thinking a lot of funnels lately. Are they dead? Are they not dead?
Your Website Conversion Rate is Likely Higher than you Think it is
Your website conversion rate is likely higher than you think it is.
Unless you’re segmenting your traffic, your data is being gummed up by a lot of non-converting visitors.
Why ‘Book a Demo’ Hardly Ever Converts
‘Book a Demo’ hardly ever converts because it usually translates to ‘talk to a salesperson.’
How CPG Brands Can Build a Strong Social Media Presence
In this post, we look at social media as a marketing channel (specifically looking at organic social), how to maintain content generation and a strong social presence.
How to Assemble Your Growth Hacking Team
How to Assemble Your Growth Hacking Team
Circle K: A Mock Rebrand Concept
What brands do you like, and more importantly, why do you like them?
B2B Social Media Marketing is REALLY Difficult
What brands do you like, and more importantly, why do you like them?
What Brands Do You Like, and More Importantly, Why Do You Like Them?
What brands do you like, and more importantly, why do you like them?
Is this a Good Ad?
We can only evaluate an ad’s effectiveness based on data – high CTR, low CPMs, high hook rate, high conversion rate, high ROAS, etc.
What’s the ROI of a Billboard?
What’s the ROI of a Billboard? A client asked me this recently and my answer gave him another perspective.