The Power of Branding: John’s Family Premium Garlic
Let me show what the power of branding can do for a commodity.
First, what is a commodity?
Why You Don’t Want to Run a Business that Relies Solely on Ads
There’s a very famous saying in marketing, perhaps you’ve heard it. It goes…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
What the New WhatsApp Update Means for Marketing
Seems like my WhatsApp was updated today with a new feature for businesses.
Businesses can create channels, and communicate key messages to their followers.
What’s good about this?
Chrome Hearts Case Study: Bucking Trends and Being Authentic
Chrome Hearts is a fascinating case study into marketing and branding. To say they take an unconventional approach to marketing and branding would be an understatement.
From Zero to Self-Sufficiency: Building a Startup from the Ground Up
Does your business have enough financial runway for liftoff?
Your Growth Curve is Not Constant. Embrace Change
Too often I see businesses chase after new customers as if their growth curve is constant.
But, your growth will change over time. That’s just a fact.
All Brands Must Follow this One Golden Rule on Social Media
I’ve been thinking a lot of funnels lately. Are they dead? Are they not dead?
Are Marketing Funnels Dead?
I’ve been thinking a lot of funnels lately. Are they dead? Are they not dead?
Your Website Conversion Rate is Likely Higher than you Think it is
Your website conversion rate is likely higher than you think it is.
Unless you’re segmenting your traffic, your data is being gummed up by a lot of non-converting visitors.
Why ‘Book a Demo’ Hardly Ever Converts
‘Book a Demo’ hardly ever converts because it usually translates to ‘talk to a salesperson.’