How to Use Regex Filter in Google Search Console for SEO and AEO
What if your company were to have a policy to offer the best customer service on the planet, what would that look like?
Do You Have a Baking Soda Problem?
What if your company were to have a policy to offer the best customer service on the planet, what would that look like?
What Brands Can Learn from Social Media Influencers
So many brands tend to make random one-off videos where they talk about themselves or their products. Many influencers on the other hand tend to create highly formatted series that build curiosity, tension, or reflection (allowing the viewer to relate).
Why Customer Service is the Most Underrated Differentiator
Lately, I’ve been fascinated with the Dead Internet Theory (AI content consumed by AI bots). I think this leads to one inevitable conclusion: the rise of industry-specific closed platforms. In this model, people stop “browsing” and start “entering.” The open web becomes noisy, inflated, untrustworthy, and inefficient.
The Future of the Internet: The Next Evolution After the Internet Dies aka Dead Internet Theory
Lately, I’ve been fascinated with the Dead Internet Theory (AI content consumed by AI bots). I think this leads to one inevitable conclusion: the rise of industry-specific closed platforms. In this model, people stop “browsing” and start “entering.” The open web becomes noisy, inflated, untrustworthy, and inefficient.
Jab, Jab, Jab, Right Hook… A Proven Strategy for Social Media Marketing
I came across a B2B company on social who are in a ‘boring’ category, and they are crushing it.
Are Your Customers ‘Aging Out’?
Why do you rarely see adults start skateboarding and become good at it?
Fragmented Future: The Rise of the Microbrand
I see it everywhere, microbrands quietly (and sometimes loudly) outpacing legacy giants across every category: beauty, watches, food & beverage, apparel & footwear, restaurants & cafés, even tech.
How Skype Fumbled the Biggest Bag… Ever
Imagine having a 15-year head start on video calling, global adoption, brand recognition, then… 2020 happened.
A New Definition of SaaS: Steve-Jobs-as-a-Strategy
More brands should lean into having an outspoken, charismatic, visionary voice within their company, and using them as a main part of their marketing.