Jab, Jab, Jab, Right Hook… A Proven Strategy for Social Media Marketing
I came across a B2B company on social who are in a ‘boring’ category, and they are crushing it.
Are Your Customers ‘Aging Out’?
Why do you rarely see adults start skateboarding and become good at it?
Fragmented Future: The Rise of the Microbrand
I see it everywhere, microbrands quietly (and sometimes loudly) outpacing legacy giants across every category: beauty, watches, food & beverage, apparel & footwear, restaurants & cafés, even tech.
How Skype Fumbled the Biggest Bag… Ever
Imagine having a 15-year head start on video calling, global adoption, brand recognition, then… 2020 happened.
A New Definition of SaaS: Steve-Jobs-as-a-Strategy
More brands should lean into having an outspoken, charismatic, visionary voice within their company, and using them as a main part of their marketing.
Stop Competing on Features and Start Competing on Clarity
Many B2B buyers feel lost and overwhelmed, and many marketers may not even be aware of this issue, or they completely ignore it.
In Social Media, the Rising Tide Lifts All Boats
How to avoid the common trap most sales people fall into with the “Sell me this pen” exercise.
Awareness = Trust: How to Solve Your Visibility Problem
How to avoid the common trap most sales people fall into with the “Sell me this pen” exercise.
The Hidden Cost of TikTok’s “Promote” Button
What does the Promote Button on TikTok actually do. Is it good or bad for your business?
What is Marketing?
People have very different ideas about what marketing actually is. Some think it’s advertising. Some think it’s branding. Some think it’s posting on social media every day.