We Have Entered the Next Phase of Commoditization
Marketing Doesn’t Always Generate Immediate Demand, Rather it Removes Uncertainty
Marketing Doesn’t Always Generate Immediate Demand, Rather it Removes Uncertainty
Marketing Doesn’t Always Generate Immediate Demand, Rather it Removes Uncertainty
Why Brands Should Define Their ‘Polarity Statement’
The Anti-Profit Mindset that’s Good for Business
The Biggest Marketing Mistake: Treating Brand, Design, and Social as Different Things
Here’s the Quiet Truth that Most Marketers Won’t Say Out Loud
Fragmented Future: The Rise of the Microbrand
I see it everywhere, microbrands quietly (and sometimes loudly) outpacing legacy giants across every category: beauty, watches, food & beverage, apparel & footwear, restaurants & cafés, even tech.
How Skype Fumbled the Biggest Bag… Ever
Imagine having a 15-year head start on video calling, global adoption, brand recognition, then… 2020 happened.
A New Definition of SaaS: Steve-Jobs-as-a-Strategy
More brands should lean into having an outspoken, charismatic, visionary voice within their company, and using them as a main part of their marketing.
The Waiting Room Effect: Why the Traditional Funnel No Longer Reflects Reality
Having Good Judgement is Knowing the Difference Between a Good and Bad Idea
What is the SaaS Growth Pyramid?
SaaS Growth Pyramid is a framework I use to diagnose why a SaaS company stalls or fails to scale. Think of it like Maslow’s hierarchy — you can’t move to the next level sustainably until the one below it is solid.
What is the Biggest Limiting Factor for SaaS Growth?
When a Prospect Can’t Tell How You’re Different, Price Becomes the Only Differentiator