How Package Design Can Elevate a Brand
Don’t Overlook Packaging in your Product Marketing
Adapt or Die: Your Company is Either Growing, or it’s Dying
Adapt or Die: Your Company is Either Growing, or it’s Dying
Branding is Like Gravity: Consumers Gravitate Toward Brands they Know and Trust
Branding is Like Gravity: Consumers Gravitate Toward Brands they Know and Trust
Crafting a Brand Story
Crafting a Brand Story
How Patek Philippe Could Use Storytelling Marketing
How Patek Philippe Could Use Storytelling Marketing
Do CPG Brands Need a Podcast?
How to Up Your Content Marketing Game
You Either Have a Brand, or You Have a Commodity (Part 2)
Imagine having a brand so strong, that your packaging becomes the product.
You Either Have a Brand, or You Have a Commodity
You Either Have a Brand, or You Have a Commodity
Your Brand is Your Reputation
We have a problem…
I talk a lot about the power of branding and how you need a promise, a personality, an experience, a story… to set you apart from the rest.
The Power of Branding: John’s Family Premium Garlic
Let me show what the power of branding can do for a commodity.
First, what is a commodity?