Your Brand is Your Reputation
We have a problem…
I talk a lot about the power of branding and how you need a promise, a personality, an experience, a story… to set you apart from the rest.
The Power of Branding: John’s Family Premium Garlic
Let me show what the power of branding can do for a commodity.
First, what is a commodity?
Why You Don’t Want to Run a Business that Relies Solely on Ads
There’s a very famous saying in marketing, perhaps you’ve heard it. It goes…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
What the New WhatsApp Update Means for Marketing
Seems like my WhatsApp was updated today with a new feature for businesses.
Businesses can create channels, and communicate key messages to their followers.
What’s good about this?
Chrome Hearts Case Study: Bucking Trends and Being Authentic
Chrome Hearts is a fascinating case study into marketing and branding. To say they take an unconventional approach to marketing and branding would be an understatement.
Your Growth Curve is Not Constant. Embrace Change
Too often I see businesses chase after new customers as if their growth curve is constant.
But, your growth will change over time. That’s just a fact.
Are Marketing Funnels Dead?
I’ve been thinking a lot of funnels lately. Are they dead? Are they not dead?
How to Assemble Your Growth Hacking Team
How to Assemble Your Growth Hacking Team
What Brands Do You Like, and More Importantly, Why Do You Like Them?
What brands do you like, and more importantly, why do you like them?
What’s the ROI of a Billboard?
What’s the ROI of a Billboard? A client asked me this recently and my answer gave him another perspective.