What Are the Differences Between B2B and B2C Marketing?
B2B (business-to-business) and B2C (business-to-consumer) marketing are two distinct approaches used by companies to promote and sell their products or services to different types of customers. Here are the key differences between B2B and B2C marketing: Target Audience: B2B Marketing: Targets other businesses or organizations as customers. The buyers in B2B transactions are usually professionals, […]
5 Benefits of Hiring an External Marketing Agency
As we head in to hard economic times where cashflow may dry up, having an in-house marketing team may not be the best approach, especially for an early-stage startup. Agencies on the other hand offer a lot of practical value. In this post, we look at 5 benefits to hiring a marketing agency. 1. Access […]
What is the Difference Between Demand Gen and Demand Capture?
Based on some conversations I’ve had recently (perhaps as founders transition away from a traditional lead-gen model) there still seems to be some confusion around the difference between Demand Gen and Demand Capture. What is Demand Gen? As the name implies, Demand Gen is all about generating demand through attracting and educating buyers, (i.e. social, […]
Top 3 Mistakes Founders/CEOs Make with Marketing
Having worked with clients of early-stage B2B startups, we noticed some reoccurring themes. Here are the top 3 most common marketing mistakes we encounter with founders / CEOs, which can severely hinder their growth. 1. Not prioritizing marketing In the startup world, it’s often the case that the first marketing hire is brought in way […]