So You Want to Be a Growth Hacker?
There’s a mindset shift that many brands need to make regarding social media marketing.
How to Run a Company For the Next 500 – 1,000+ Years
There’s a mindset shift that many brands need to make regarding social media marketing.
A Data-Driven Approach to Conversion Rate Optimization
Maximizing the effectiveness of your website is paramount, and understanding user behavior is key to achieving this goal. Conversion Rate Optimization (CRO) is a crucial strategy for enhancing user experience and driving desired actions on your site. One powerful tool in the CRO arsenal is website recording software, which provides invaluable insights by allowing you […]
The 90-Day CMO Plan
As a new Chief Marketing Officer (CMO), your first 90 days are critical for setting the stage for marketing success. This period is an opportunity to understand the business, assess resources, develop a strategy, and start executing your vision. Here’s a comprehensive 90-day plan to guide you through this crucial period: Weeks 1-2: Understand the […]
How Brands Can Use a Values-Based Approach to Align with their Consumers
Whether we’re buying a cup of coffee, a new car, or a pair of shoes, our consumer choices reflect not just our preferences but also our values. In this post, we explore the intersection of consumer behavior and personal values, specifically examining how discretionary and routine transactions offer opportunities for brands to align their consumers’ […]
User Feedback – Questions You Should be Asking your Customers
Customer feedback is essential, otherwise you’re just guessing. Talking to prospective clients can help you better understand their motivations and what drives purchasing decisions. Speaking with actual customers can reveal what they love about your product and what they wish it had more of. Talking to past clients can tell you a lot about what […]
Try this Social Media Exercise with Your Marketing Team
Social media marketing is such a critical part of a brand’s growth, and yet so difficult to actually pull off well. If your content doesn’t entertain or educate, and mostly promotes, then it’s not content, it’s an ad. That type of content doesn’t offer value to anyone, which is why it doesn’t get likes, comments, […]
To Gate or Not to Gate…
To gate or not to gate, that is the question… Consider this. The famous Las Vegas sign was commissioned in 1959 and designed by Betty Willis. As the story goes, she did not retain the licensing rights for her design. That means, it could be used at will by anyone. Fast forward 60+ years later and this icon […]
Fortune 500 Companies are Eliminating Chief Marketing Officer Roles
Interesting article from Fortune that’s worth a read – Fortune 500 companies are eliminating chief marketing officer roles. This article names a few companies (UPS, Etsy, Walgreens, Lowe’s Companies, Inc., Hyatt Hotels Corporation, McDonald’s, Johnson & Johnson, Uber, Lyft) who have eliminated their CMO role and merged responsibilities onto another department. The article cites some […]
Developer Marketing: What Developers Care About
If you’ve spent any meaningful time in this space, then you know developers are a tricky bunch. They ignore ads or use ad blockers They don’t open or respond to emails They aren’t interested in fluffy blogs that lack substance They don’t show up to webinars They couldn’t care less about your free trials or […]