What is Storytelling Marketing: Exposing Common Misconceptions
There seems to be a lot of misconception around storytelling marketing. You often hear people talk about it as incorporating traditional story elements such as characters, plot, conflict, and resolution. But what does that even mean? Storytelling is one of the oldest artforms in the world, and as humans we have evolved to tell and […]
The 3 Rs of Content
When creating content, remember the 3 Rs: Repost Remix Repurpose Creating content that your audience wants to consume is difficult. From planning, ideation, filming, editing, posting… It’s time consuming and there’s no way of knowing what will resonate. So, the ROE – Return on Effort, or Energy – can be low. However, there’s a way […]