Takeaways from Planted Expo Vancouver 2024
Takeaways from Planted Expo Vancouver 2024
Knowing When to Pivot in Life and Business
Knowing When to Pivot in Life and Business
Why Toxic Company Culture is a Cancer that Needs to Be Removed
Why Toxic Company Culture is a Cancer that Needs to Be Removed
How to Steal Your Competitors’ Demand
How to Steal Your Competitors’ Demand
Outwork, Out-improve, Out-strategize, Outlast: The Winning Formula
In this post, we dive into what this philosophy means and how you can apply it to help you win in life and business.
How Brands Can Use a Values-Based Approach to Align with their Consumers
Whether we’re buying a cup of coffee, a new car, or a pair of shoes, our consumer choices reflect not just our preferences but also our values. In this post, we explore the intersection of consumer behavior and personal values, specifically examining how discretionary and routine transactions offer opportunities for brands to align their consumers’ […]
User Feedback – Questions You Should be Asking your Customers
Customer feedback is essential, otherwise you’re just guessing. Talking to prospective clients can help you better understand their motivations and what drives purchasing decisions. Speaking with actual customers can reveal what they love about your product and what they wish it had more of. Talking to past clients can tell you a lot about what […]
How to Use the Internal Champions Method to Persuade Decision Makers
When you are using the internal champion method to sell your product or service, why leave it in the hands of that champion’s ability to persuade and articulate your value to the decision maker in that company? In many cases, you have two target personas: 👉 the end-user (internal champion) 👉 the buyer (their boss) Imagine the […]
The Truth About Influencer Marketing
If you’re thinking about including influencer marketing into your mix, a word of caution – influencer marketing is expensive and may not be appropriate for small teams with lean budgets. What tends to work best with influencer marketing is saturation i.e. lots of micro-influencers over a month or two. Large whales (1+ million followers) are […]
How to Implement User-centered Design Principles to Build a Culture of Empathy and Collaboration
Want to implement user-centered design principles to build a culture of empathy and collaboration? Implementing user-centered design principles is not just about creating products that meet user needs; it also involves fostering a culture of empathy and collaboration within the development team. Here are some strategies to achieve this: User Research and Persona Development: Empathy […]