Finding Success with Developer Marketing Through Trial and Error
Finding Success with Developer Marketing through Trial and Error There’s a reason why developer marketing is even a thing. There are agencies, platforms, podcasts, books, blogs, groups… all dedicated to solving this puzzle; namely, how do we get developers to pay attention and take action? If you’ve spent any meaningful time in this space, then […]
5 Reasons Why Your B2B is Failing (and What You Can Do to Fix It)
5 Reasons Why Your B2B is Failing (and What You Can Do to Fix It) Here are 5 reasons why your B2B is failing: 👉 Lack of targeted approach – you’re talking to the wrong people. Failing to identify and understand the specific needs and pain points of your target audience can result in ineffective […]
95% of Your Audience is Not In-Market
95% of Your Audience is Not In-Market The reason why your marketing efforts are failing is because you’re mostly talking to people who will never buy from you. According to a recent study 95% of your audience aren’t in market. That means, you and all your competitors are competing for a very small percentage of buyers at […]
A Quick Lesson in Sales
A Quick Lesson in Sales Last week, we met with a sales rep who didn’t treat my wife with respect, was very pushy, didn’t build rapport, was calling, texting around the clock… When I told him we were still considering other options, he cut off all communication as if I had told him the deal […]
How Are You Targeting Your Audience?
How Are You Targeting Your Audience? What if I told you the way marketing has traditionally thought about audience targeting and personas is completely wrong? 👉 The old way – draw a boundary around a group of people based on some arbitrary factor (age, gender, location, income, marital status, etc.). Intuitively, we should all be […]
Using AI in Marketing: A Use Case
Using AI in Marketing: A Use Case AI is revolutionizing marketing. One of the ways I’ve tried using it is through short form video content such as the example I posted recently on LinkedIn. This is especially true for SMEs or thought leaders at your company who tend to have busy schedules. Now, you no […]
Use the Car Dealership Method When Designing Webpages
Use the Car Dealership Method When Designing Webpages Are you using The Car Dealership Method when designing webpages, or The Restaurant Menu? If you’ve ever been to a car dealership, think about your experience. It’s usually something like this: 👉 You go in with an understanding of what you want 👉 You browse, touch, test […]
Why Marketing Personas Are BS
Why Marketing Personas Are BS Traditional marketing personas are bs. They’re usually based on nothing. Tell me if this sounds familiar, this is Buyer Bill (Marketing Mary, Driver Dave…), he drives an SUV, has a wife, two kids, and has a dog named skip. On the weekends he likes to play cards with his friends […]
Should You Create a Category?
Should You Create a Category? Creating a category is overrated in my opinion. In the 48 Immutable Laws of Marketing it says, “It’s better to be first than it is to be better.” While this may be true in some cases, history has shown that market leaders are usually never first. What is more often […]
How to Spy On Your Competitors | Part 1
How to Spy On Your Competitors | Part 1 There are many ways to spy on your competitors. One thing I like to do is go to the market leaders in the category and see what kind of ads they are running. What are their creatives, their messaging, their CTAs, etc. A good place to […]