The Importance of Staying Top of Mind: A LinkedIn Strategy for Personal Brands

LinkedIn has changed my life.

At some point, someone in your network is going to need something that you specialize in, and they are going to think, “Who do I know that can do this.” 🤔

Make it easy for them to think of you. Staying top of mind is key.

I post every single day on LinkedIn (aside from some weekends), and maybe 1 or 2 people will throw up a courtesy like on my posts (often the same 1 or 2 people – I appreciate you 🙏 ). Hardly anyone comments. Fewer people repost. It would be so easy for me to say, ‘This isn’t working’, and quit. But once in a while, one of my posts will pop-off.

If you look at any single post, the impressions and engagement isn’t great. But, from a macro level, they receive several hundred thousand impressions per year, several hundred comments, dozens of reposts…

I run my little marketing business (Ewanity Marketing) and so far I’ve been able to consistently find work and support myself. This is largely a result of people on LinkedIn seeing my posts (often never engaging with any of them), and then reaching out with opportunities.

Whether you are running a billion dollar business or a one-person shop, it’s important to stay top of mind.

It’s not just about posting regularly. It’s also about building real connections.

You can do this by showing a genuine interest in people, supporting / commenting on their posts, congratulating them on a job promotion, inquiring about a job change, checking in with them. This isn’t sales, we are not doing this because we want something, it’s about being a genuine human being who actually cares about them.

What value can we bring to our community?

It’s also about broadening your network. There is a strong possibility that your network is filled with random people you’ve worked with over the years. But do those people care about your SEO post, or your post on tax law? Probably not.

You need to find the people who would care, connect with them, build a relationship with them, learn from them… Before you hit post, think of them and ask, “Will this provide value to them, or is this self-serving?”

You need to give value before you extract value.

What Brands Can Learn from Subcultures to Create Brand Loyalists

The importance of subcultures for youths cannot be overstated. These groups offer identity, belonging, and community—elements that are just as crucial for brands seeking to build loyal followings. By taking lessons from subcultures in authenticity, community building, and differentiation, brands can create lasting connections with their audiences.

Building brand loyalists isn’t just about selling a product—it’s about creating a sense of belonging and purpose. It’s about recognizing that in a world where conformity is often the norm, those who celebrate individuality and cultivate genuine communities will stand out. Just as subcultures provide a refuge for those seeking to find their tribe, brands that foster real connections will turn customers into loyal advocates who champion their message far and wide.

That sense of community could be the difference between a one-time transaction and a lifetime of loyalty.

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