Lead with Identity, Not Your Product
You don’t want Louis Vuitton because of Louis Vuitton’s marketing or advertising.
It wasn’t the billboard, the commercial, or the Instagram ad.
Small Brands with a Lean Team and Budget? Here’s your Social Strategy
In marketing and design, terms like creative direction, art direction, and branding are often used interchangeably — but they each play a distinct and critical role in shaping how a company looks, feels, and communicates.
Creative Direction vs. Art Direction vs. Branding: What’s the Difference?
In marketing and design, terms like creative direction, art direction, and branding are often used interchangeably — but they each play a distinct and critical role in shaping how a company looks, feels, and communicates.
Should you Modularize (or Productize) Your SaaS Product
I can see a future where more SaaS companies modularize, or productize, their features.
Google does this – Search, Maps, Drive, Calendar, Meet, Gmail…
What Happens When AI Takes Over Everything?
SaaS fatigue is the growing sense of overwhelm and indifference consumers and businesses feel toward the endless wave of software-as-a-service products flooding the market.
We’ve Already Reached Near Peak SaaS Fatigue, and It’s Going to Get MUCH Worse
SaaS fatigue is the growing sense of overwhelm and indifference consumers and businesses feel toward the endless wave of software-as-a-service products flooding the market.
Beware of These Sneaky Sales Tactics: How Salespeople Try to Trick You
Sales is a psychological game—especially when big money is on the line. Don’t fall victim to these tricks.
Your Audience is Not Your Audience
Don’t fall into this social media trap
Are Meetings Hurting Your Business?
What are the hidden costs of meetings? Meetings can not only be a waste of time and resources, but they could actually be hurting your business
How Mark Decola Got the World to Care About His Broken-Down Military Generator
A creator on TikTok named Mark Decola bought an old, broken-down, military generator, and the world became obsessed with him trying to get it up and running.