Let’s Talk Pricing Strategies for Business
For some reason, we don’t see or hear a lot of marketers talk about pricing.
I suspect it’s because many marketers aren’t allowed to touch pricing.
(remember the 4 Ps – pricing is in there!)
Thinking Outside the Box and Differentiation Could be the Key to Your Business Success
What if doing the opposite of what everyone else is doing, and thinking completely differently about the monetary path that you are currently pursuing, is the key to your success?
Why I Think Video First When It Comes to Content Strategy
When it comes to content, my mindset is simple: video first.
Why Clarity, Relevance, and Emotional Resonance Will Always Beat Generic Copy
How you talk about your product matters. No one is making tools that are intended to inconvenience you, that add more stress to your day, and cost you 3x more to use them.
The CEO’s Priority Matrix: How to Focus on What Truly Matters
High-level people should not be in the weeds working on low-level tasks.
Effective Social Media is Not a One Person Job
An effective social media strategy is often comprised of many roles, but all too often companies task it all to someone junior.
What Can We Learn About Marketing from How the Music Industry Breaks a New Artist?
What can we learn about marketing from how the music industry breaks a new artist?
What is the PEZ Principle and How to Apply it to Your Business?
What is the PEZ Principle and How to Apply it to Your Business?
Your Sales Strategy Needs to Evolve
A new sales associates’ first year in any new company is usually tough. It’s only by year 2 and 3 does it start to pick up.
Why You Can’t Have Good Social Media Strategy Without First Having a Properly Defined Business Strategy
What does it mean to life a fulfilling life? Is happiness the ultimate good?