5-Step Plan to Build a Content Distribution System
Your company needs content, but you’re struggling with creating a content distribution plan for video and blog content. You’ve come to the right place. A well-thought-out content distribution plan is crucial for maximizing the reach and impact of your blog and video content. This is a topic I know a lot about – I was […]
To Gate or Not to Gate…
To gate or not to gate, that is the question… Consider this. The famous Las Vegas sign was commissioned in 1959 and designed by Betty Willis. As the story goes, she did not retain the licensing rights for her design. That means, it could be used at will by anyone. Fast forward 60+ years later and this icon […]
What is a Good Conversion Rate?
Let’s talk conversion rates. I’m often asked (especially when running paid ads), is there a universal or standard conversion rate that applies across all industries or businesses? The short answer is, no. A desirable conversion rate can vary significantly based on factors such as the industry, the type of product or service, the sales cycle […]
If You’re Not Doing this for your Social Media Strategy in 2024, then you’re Missing Out
If TikTok live is not a part of your 2024 marketing strategy, then you’re missing out on a huge opportunity. Post often on TikTok to build your following Go live at least 3 times per week, stay on for 20 minutes or so Share your expertise, talk about your industry, trends, challenges, stories, answer questions […]
How to Use the Internal Champions Method to Persuade Decision Makers
When you are using the internal champion method to sell your product or service, why leave it in the hands of that champion’s ability to persuade and articulate your value to the decision maker in that company? In many cases, you have two target personas: 👉 the end-user (internal champion) 👉 the buyer (their boss) Imagine the […]
How to Run Paid Ads Effectively
Before you say, “Ads don’t work for us,” read this… There are a million variables to think about when running ads. 👉 The targeting – who are you targeting, and how are you targeting them? The platforms are getting much better at finding your audience for you. Ensure you have adequate budget, have enough conversions, […]
Algorithms are REALLY Good at Finding People, so Use Them!
Algorithms (specifically TikTok) are REALLY good at finding people. So why not use them when you’re trying to reach your hard-to-reach target audience? A colleague asked me how would I go about finding web3/crypto developers. Here was my response (not the only way, just one suggestion): Perhaps try creating TikTok content. Say something like, “I […]
Why B2C Advertising Is A Lot Easier than B2B
When I tell people marketing for B2C is a lot easier than B2B, they’re often surprised to hear this. Let me explain some of the differences. In B2C: 👉 Audiences are easier to find (e.g. there are more people who buy beverages than buy business software, and can be reached easy on Facebook, Instagram, TikTok, […]
The Truth About Influencer Marketing
If you’re thinking about including influencer marketing into your mix, a word of caution – influencer marketing is expensive and may not be appropriate for small teams with lean budgets. What tends to work best with influencer marketing is saturation i.e. lots of micro-influencers over a month or two. Large whales (1+ million followers) are […]
How to Implement User-centered Design Principles to Build a Culture of Empathy and Collaboration
Want to implement user-centered design principles to build a culture of empathy and collaboration? Implementing user-centered design principles is not just about creating products that meet user needs; it also involves fostering a culture of empathy and collaboration within the development team. Here are some strategies to achieve this: User Research and Persona Development: Empathy […]