Why B2C Advertising Is A Lot Easier than B2B
When I tell people marketing for B2C is a lot easier than B2B, they’re often surprised to hear this. Let me explain some of the differences. In B2C: 👉 Audiences are easier to find (e.g. there are more people who buy beverages than buy business software, and can be reached easy on Facebook, Instagram, TikTok, […]
The Truth About Influencer Marketing
If you’re thinking about including influencer marketing into your mix, a word of caution – influencer marketing is expensive and may not be appropriate for small teams with lean budgets. What tends to work best with influencer marketing is saturation i.e. lots of micro-influencers over a month or two. Large whales (1+ million followers) are […]
How to Implement User-centered Design Principles to Build a Culture of Empathy and Collaboration
Want to implement user-centered design principles to build a culture of empathy and collaboration? Implementing user-centered design principles is not just about creating products that meet user needs; it also involves fostering a culture of empathy and collaboration within the development team. Here are some strategies to achieve this: User Research and Persona Development: Empathy […]
Help, I Need to Capture High-Intent Searches!
Client: “I want to capture high intent searches for game devs or gamers.” Me: “What intent are you trying to capture? Search queries can be broadly categorized into three main types: navigational, informational, and transactional. So each category will have a different set of intent searches. “Also, you said game dev or a gamer – […]
The Rise of the Fractional CMO
The role of Chief Marketing Officer (CMO) has undergone a significant transformation. Traditionally, companies have relied on full-time CMOs to steer their marketing strategies, but in recent years, a new trend has emerged – the rise of the fractional CMO. This shift reflects the evolving needs of businesses and the challenges that come with a […]
What Makes a Good Billboard?​
Creating a successful billboard ad involves capturing attention quickly, delivering a clear message, and making a lasting impression. Here are some key elements that contribute to a good billboard ad: Simplicity: Keep the message simple and focused. A billboard has limited space, and people typically have only a few seconds to absorb the information. Avoid […]
What is OOH and DOOH Advertising?
OOH stands for “Out-of-Home,” and OOH advertising refers to any promotional or marketing material that reaches the consumer while they are outside their home. It encompasses a variety of media formats that target people when they are on the go, in public places, or commuting. OOH advertising is designed to reach a broad audience and […]
Fortune 500 Companies are Eliminating Chief Marketing Officer Roles
Interesting article from Fortune that’s worth a read – Fortune 500 companies are eliminating chief marketing officer roles. This article names a few companies (UPS, Etsy, Walgreens, Lowe’s Companies, Inc., Hyatt Hotels Corporation, McDonald’s, Johnson & Johnson, Uber, Lyft) who have eliminated their CMO role and merged responsibilities onto another department. The article cites some […]
Developer Marketing: What Developers Care About
If you’ve spent any meaningful time in this space, then you know developers are a tricky bunch. They ignore ads or use ad blockers They don’t open or respond to emails They aren’t interested in fluffy blogs that lack substance They don’t show up to webinars They couldn’t care less about your free trials or […]
What Are the Differences Between B2B and B2C Marketing?
B2B (business-to-business) and B2C (business-to-consumer) marketing are two distinct approaches used by companies to promote and sell their products or services to different types of customers. Here are the key differences between B2B and B2C marketing: Target Audience: B2B Marketing: Targets other businesses or organizations as customers. The buyers in B2B transactions are usually professionals, […]