Dispelling the Myth About Storytelling Marketing
In the example below, we see Dior showcasing it’s rich history and some important milestones along the way. This is storytelling marketing – dispelling the myth that storytelling marketing needs a hero (your customer), a trusty guide (you), and an evil villain (some pain point). It sounds nice, and it’s often repeated, but it’s not […]
How to Create a Beverage Can Mockup in Adobe Photoshop
https://youtu.be/_3d-dPY8I4Q Adding a label to a contoured surface such as an aluminum can may be difficult if you don’t know how to do it. In this post, I will show you how to create a beverage can mockup in Adobe Photoshop, which is ideal for product shots for social media, website, investor decks, etc. To […]
High Search Volume, But Low Purchase Intent: What Should You Do?
Is there a point in creating content that has high search volume, but low purchase intent for your business? Suppose you run a business selling ‘Wholesale Coffee Beans’. Naturally, you want to target potential buyers of wholesale coffee beans. So people looking for the following – while having high search volume, aren’t your ideal customer. […]
Need Content Ideas? Try These Websites
Want to create content for your business, but don’t know what content to create? Try these websites to generate countless ideas that your audience is searching for. 1. Answer the public 2. Glimpse (better version of Google Trends) 3. Topic Mojo 4. Answer Socrates 5. Deap Market Many of these are free and will give you more than enough ideas […]
Why Are You Not on TikTok Live Yet?
Right now, there’s someone in your company who is an absolute beast speaking on camera. Maybe it’s the CEO, the Product Manager, the Sales Lead, or the junior marketing specialist… Put that person on TikTok live and watch what happens. TikTok will notify all your followers (you should be on TikTok with followers) AND it also […]
If You Aren’t Hooking, You Aren’t Selling
If you aren’t hooking, you aren’t selling. You’ve heard me talk about the 3-second rule, which is to focus a lot of your energy on creating compelling hooks. This applies to everything from LinkedIn posts, video clips for social, and ads. Essentially you want your hook to be good enough to stop the user from scrolling. […]
Why Red Bull is So Effective at Social Media Marketing
Red Bull has nearly 20 million followers on Instagram… …and yet, not one of their posts is about selling you an energy drink. Everything they do is about creating a lifestyle brand that you want to follow because they produce entertaining content. They just so happen to sell energy drinks. You don’t need to be […]
What is Storytelling Marketing and Why is it So Effective?
Storytelling Marketing Storytelling marketing is a strategic approach to marketing that uses narrative techniques to convey a brand’s message, values, and offerings to its audience. Instead of simply listing features or benefits, storytelling marketing focuses on crafting compelling narratives that resonate with the emotions, experiences, and aspirations of the target audience. Key elements of storytelling […]
What is Product-Led Growth and How to Use it to Acquire and Retain Customers
What is Product-Led Growth (PLG)? Product-led growth (PLG) is a go-to-market strategy that places the product at the center of the customer acquisition, retention, and expansion efforts. It relies on the inherent value, usability, and functionality of the product itself to drive user adoption, engagement, and ultimately, the growth of the customer base. Characteristics of […]
Fractional CMO vs. Full-Time CMO – Which Suits Your Business Better?
In today’s dynamic business landscape, the role of a Chief Marketing Officer (CMO) is pivotal in steering a company towards success. However, not all businesses are in a position to afford a full-time CMO, nor do they necessarily require one on a constant basis. This is where the concept of a Fractional CMO emerges as […]