Stop Competing on Features and Start Competing on Clarity
Many B2B buyers feel lost and overwhelmed, and many marketers may not even be aware of this issue, or they completely ignore it.
In Social Media, the Rising Tide Lifts All Boats
How to avoid the common trap most sales people fall into with the “Sell me this pen” exercise.
Awareness = Trust: How to Solve Your Visibility Problem
How to avoid the common trap most sales people fall into with the “Sell me this pen” exercise.
The Hidden Cost of TikTok’s “Promote” Button
What does the Promote Button on TikTok actually do. Is it good or bad for your business?
What is Marketing?
People have very different ideas about what marketing actually is. Some think it’s advertising. Some think it’s branding. Some think it’s posting on social media every day.
Why I Rarely Recommend Paid Media for Startups
Paid media is expensive and is often not worth it for a startup with a lean team and leaner budgets.
The Waiting Room Effect: Why the Traditional Funnel No Longer Reflects Reality
Having Good Judgement is Knowing the Difference Between a Good and Bad Idea
You May Have Skills, But Do You Have Taste?
Having Good Judgement is Knowing the Difference Between a Good and Bad Idea
Hire for Character as Much as You Hire for Skill
There are so many traits that go into being a good leader.
Strategy Doesn’t Happen in a Vacuum
Marketing needs to sit at the same table as finance, operations, sales, etc.