Your Brand is Your Reputation
We have a problem…
I talk a lot about the power of branding and how you need a promise, a personality, an experience, a story… to set you apart from the rest.
The Power of Branding: John’s Family Premium Garlic
Let me show what the power of branding can do for a commodity.
First, what is a commodity?
Why You Don’t Want to Run a Business that Relies Solely on Ads
There’s a very famous saying in marketing, perhaps you’ve heard it. It goes…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Chrome Hearts Case Study: Bucking Trends and Being Authentic
Chrome Hearts is a fascinating case study into marketing and branding. To say they take an unconventional approach to marketing and branding would be an understatement.
From Zero to Self-Sufficiency: Building a Startup from the Ground Up
Does your business have enough financial runway for liftoff?
All Brands Must Follow this One Golden Rule on Social Media
I’ve been thinking a lot of funnels lately. Are they dead? Are they not dead?
Circle K: A Mock Rebrand Concept
What brands do you like, and more importantly, why do you like them?
What Brands Do You Like, and More Importantly, Why Do You Like Them?
What brands do you like, and more importantly, why do you like them?
What is the Anatomy of a Good Ad? Looking at 4 Different Style of BMW Ads
In this post, we dive into what this philosophy means and how you can apply it to help you win in life and business.
Starting a Personal Brand
Starting a Personal Brand