Authenticity Builds Trust
It’s okay to say, “I don’t know.” I received a terrible piece of advice once from someone who told me never to say, “I don’t know.” You either know something, you kind of know something, or you don’t know something. I try not to speak about things I don’t know, or kind of know. If […]
How to Convert Customers into Brand Evangelists
How do you convert customers into brand evangelists? That is the million dollar question. We’ve identified three main things you want to do: First, look at your entire customer experience funnel from: 👉 Acquisition 👉 Retention 👉 Revenue Second, identify any friction points in the customer experience. You can use a mixture of cohort analysis, […]
The T-Shirt Theory of Branding​
There’s a strange thing that happens with consumers. We willingly buy t-shirts (and other clothing) with corporate logos on them, often at exorbitant prices. Think about that for a second., it sounds a bit absurd, doesn’t it? Consumers are willing to be walking advertisements for brands, and not only do they not get compensated by the […]
Signs You May Have a Brand Problem
Lamborghini doesn’t need to run ads, neither does Kleenex. Let me explain. Who remembers those Barg’s commercials from the early 90s (perhaps you weren’t born yet). Barg’s has bite! Remember those? They were everywhere. Then slowly, they went away. When was the last time you saw a Barg’s commercial, or even thought about Barg’s since […]
Don’t Overlook the Importance of Packaging​
One super underrated play for CPG brands is packaging. If you’re sending your customers some uninspired, brown cardboard box without anything thought or care into creating an exciting unboxing experience or “social moment”, then this is a huge oversight. Consumers don’t always behave completely rationally. Personally, I’ve been so impressed with the packaging from watching unboxing […]
How AND1 Dominated Street Ball
There’s a documentary on Netflix called Untold: The Rise and Fall of AND1. It’s a fascinating case study for business, entrepreneurship, and how to avoid pitfalls. In this post, we’ll layout some of the moves AND1 did to gain their success, and how we may be able to apply these lessons to our businesses. This […]
Top 3 Mistakes Founders/CEOs Make with Marketing
Having worked with clients of early-stage B2B startups, we noticed some reoccurring themes. Here are the top 3 most common marketing mistakes we encounter with founders / CEOs, which can severely hinder their growth. 1. Not prioritizing marketing In the startup world, it’s often the case that the first marketing hire is brought in way […]