What Brands Do You Like, and More Importantly, Why Do You Like Them?
What brands do you like, and more importantly, why do you like them?
Is this a Good Ad?
We can only evaluate an ad’s effectiveness based on data – high CTR, low CPMs, high hook rate, high conversion rate, high ROAS, etc.
What is the Anatomy of a Good Ad? Looking at 4 Different Style of BMW Ads
In this post, we dive into what this philosophy means and how you can apply it to help you win in life and business.
Starting a Personal Brand
Starting a Personal Brand
The Power of Authenticity in Visual Branding
There’s a trend, perhaps you’ve seen it – consumers now more so than ever crave authenticity from brands.
So You Want to Be a Growth Hacker?
There’s a mindset shift that many brands need to make regarding social media marketing.
How to Run a Company For the Next 500 – 1,000+ Years
There’s a mindset shift that many brands need to make regarding social media marketing.
Why Your Social Media Strategy is Failing
There’s a mindset shift that many brands need to make regarding social media marketing.
5-Step Plan to Build a Content Distribution System
Your company needs content, but you’re struggling with creating a content distribution plan for video and blog content. You’ve come to the right place. A well-thought-out content distribution plan is crucial for maximizing the reach and impact of your blog and video content. This is a topic I know a lot about – I was […]
How to Use the Internal Champions Method to Persuade Decision Makers
When you are using the internal champion method to sell your product or service, why leave it in the hands of that champion’s ability to persuade and articulate your value to the decision maker in that company? In many cases, you have two target personas: 👉 the end-user (internal champion) 👉 the buyer (their boss) Imagine the […]