From Zero to Self-Sufficiency: Building a Startup from the Ground Up

Does your business have enough financial runway for liftoff?
Your Growth Curve is Not Constant. Embrace Change

Too often I see businesses chase after new customers as if their growth curve is constant.
But, your growth will change over time. That’s just a fact.
Are Marketing Funnels Dead?

I’ve been thinking a lot of funnels lately. Are they dead? Are they not dead?
B2B Social Media Marketing is REALLY Difficult

What brands do you like, and more importantly, why do you like them?
What Brands Do You Like, and More Importantly, Why Do You Like Them?

What brands do you like, and more importantly, why do you like them?
Is this a Good Ad?

We can only evaluate an ad’s effectiveness based on data – high CTR, low CPMs, high hook rate, high conversion rate, high ROAS, etc.
What is the Anatomy of a Good Ad? Looking at 4 Different Style of BMW Ads

In this post, we dive into what this philosophy means and how you can apply it to help you win in life and business.
Starting a Personal Brand

Starting a Personal Brand
The Power of Authenticity in Visual Branding

There’s a trend, perhaps you’ve seen it – consumers now more so than ever crave authenticity from brands.
So You Want to Be a Growth Hacker?

There’s a mindset shift that many brands need to make regarding social media marketing.