Need Content Ideas? Try These Websites
Want to create content for your business, but don’t know what content to create? Try these websites to generate countless ideas that your audience is searching for. 1. Answer the public 2. Glimpse (better version of Google Trends) 3. Topic Mojo 4. Answer Socrates 5. Deap Market Many of these are free and will give you more than enough ideas […]
If You Have a WordPress Site, Then Be Sure to Do This!
If you run your site on WordPress, then be sure to: 1. Go to Settings 2. Go to Permalinks 3. Choose Custom Structure /blog/%postname%/ This adds the /blog/ folder to your URL making it a lot easier in to find and filter blog posts from other webpages in Google Analytics. If you do this retroactively […]
Create More Content and Fewer Ads
If you’re a business, you need to be on social media, that much is obvious. But why? Social media is about getting awareness at scale. We can do four things: 👉Entertain (90%) 👉 Educate (5%) 👉Inspire (4%) 👉 Promote (1%) (I just made these percentages up, but you get the point – more entertaining, less […]
How to Repurpose Videos to Other Content Using ChatGPT
Have long-form video content from a webinar, fireside chat, etc.? Here’s how to repurpose it into blog posts, eBooks, whitepapers using #chatgpt First, transcribe the audio – I use the voice-to-text feature on my voice notes app then email the text to myself, but I’m sure there’s a better way. What you’ll receive is a giant […]
10 Reasons Why Your Company Should Start a Podcast
When I first got into marketing back in 2010, there was a lot of debate whether companies should have a blog or not. Now, it seems podcasts may be the latest version of that debate. Personally, I’m a big fan of company podcasts, for a number of reasons, so if you’re on the fence, I […]
Logan Paul’s Masterclass in Marketing
In case you missed Logan Paul‘s Short about his “masterclass in marketing”, you can check it out here. While much of it doesn’t apply to +99% of brands (since the majority of brands are not built on the platform of an influencer), there are some key takeaways. I talk a lot about the 3 Rs […]
How to Get More Views on YouTube Shorts
If you’re creating YouTube Shorts, here’s a strategy that has worked really well for me. Reposting This is actually part of the Three Rs, which I’ve talked about before (repurpose, remix, repost). To give you an example. Posted a video yesterday (did 41 views in 24 hours) Deleted video this morning Reposted exact same video (didn’t change […]
5 Lessons We Can Learn From The Viral Fruit Roll Up Trend
Fruit Roll Ups went viral as people figured out they can put ice cream inside a Fruit Roll Up, freeze them, and have their minds blown with deliciousness. The only problem… Fruit Roll Up had no idea that this trend was even happening.🤦 Someone had commented on their latest Instagram post while this trend was blowing […]
Content Distribution: Why Posting on Your LinkedIn Company Page Doesn’t Work
If you’ve been posting content on your company’s LinkedIn page, especially for B2B companies, you may have noticed that your engagement is low. Even if you have tens of thousands of followers, you may only receive a handful of likes (mostly by employees), no comments, and maybe one repost from the marketing lead or CEO. […]
The 3 Rs of Content
When creating content, remember the 3 Rs: Repost Remix Repurpose Creating content that your audience wants to consume is difficult. From planning, ideation, filming, editing, posting… It’s time consuming and there’s no way of knowing what will resonate. So, the ROE – Return on Effort, or Energy – can be low. However, there’s a way […]