Thinking about building your personal brand?
👉 You don’t need to post everyday – you can come up with posts in batches and then schedule them
👉 Don’t worry about engagement – even if people are not engaging, they are seeing. I call them the silent majority
👉 Content is not king – video content is king. Say it on camera (assume your first 100 videos are going to suck – that’s okay)
👉 Who cares what people think. People are not thinking about you, they’re thinking about themselves. Just post!
👉 Everyone has something to say or share. We want to hear from you
👉 To teach is to learn twice. You’ll find your skills become stronger when you have to teach it to others
👉 You have time. Nobody is too busy to post
👉 A personal brand can insulate you with shifting job markets and layoffs
👉 You don’t have to post on LinkedIn. Maybe you’re a VP of Sales by day and an expert carpenter / wood worker by night. Great! Start a wood working channel, start a wood working podcast…
Reach out if you’d like to discuss further.
If you are interested in a more detailed breakdown of this campaign, check out the full post.
Continue reading: How Patek Philippe Could Use Storytelling Marketing
If you follow us on social or read our blog, you may have noticed that we talk A LOT about the branding, the importance of branding, how branding is like gravity, how you either have a commodity or a brand…
We also talk a lot about storytelling marketing – in fact we have an entire page dedicated to it as it’s one of our core services. We go on at length about why brands need to tell stories (so that consumers can align their values to the brands they support), and dispelling the myths about storytelling marketing.
We also talk about how consumers don’t buy products, they join tribes. Check out some of our related posts.
- Related post:Â The T-Shirt Theory of Branding
- Related post: The Power of Branding: John’s Family Premium Organic Garlic
- Related post:Â Why You Don’t Want to Run a Business that Relies Solely on Ads
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