Starting a Personal Brand


Thinking about building your personal brand?

๐Ÿ‘‰ You don’t need to post everyday – you can come up with posts in batches and then schedule them

๐Ÿ‘‰ Don’t worry about engagement – even if people are not engaging, they are seeing. I call them the silent majority

๐Ÿ‘‰ Content is not king – video content is king. Say it on camera (assume your first 100 videos are going to suck – that’s okay)

๐Ÿ‘‰ Who cares what people think. People are not thinking about you, they’re thinking about themselves. Just post!

๐Ÿ‘‰ Everyone has something to say or share. We want to hear from you

๐Ÿ‘‰ To teach is to learn twice. You’ll find your skills become stronger when you have to teach it to others

๐Ÿ‘‰ You have time. Nobody is too busy to post

๐Ÿ‘‰ A personal brand can insulate you with shifting job markets and layoffs

๐Ÿ‘‰ You don’t have to post on LinkedIn. Maybe you’re a VP of Sales by day and an expert carpenter / wood worker by night. Great! Start a wood working channel, start a wood working podcast…

Reach out if you’d like to discuss further.

If you are interested in a more detailed breakdown of this campaign, check out the full post.

Continue reading: How Patek Philippe Could Use Storytelling Marketing

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