A Data-Driven Approach to Conversion Rate Optimization

A Data-Driven Approach to Conversion Rate Optimization

A Data-Driven Approach to Conversion Rate Optimization Maximizing the effectiveness of your website is paramount, and understanding user behavior is key to achieving this goal. Conversion Rate Optimization (CRO) is a crucial strategy for enhancing user experience and driving desired actions on your site. One powerful tool in the CRO arsenal is website recording software, […]

Do this Simple SEO Tactic to Rank Higher in SERPs

Are You Making This Critical Flaw in Your SEO Strategy?

Do this Simple SEO Tactic to Rank Higher in SERPs Looking to rank higher in SERPs? Try this simple, yet effect, SEO tactic. This is low-hanging fruit that could get you a lot more traffic. Utilizing Google Search Console for SEO 1. Go to Google Search Console 2. Click on Performance 3. Filter by position […]

The 90-Day CMO Plan​

Marketers, Learn to Master the Art of Sales

The 90-Day CMO Plan As a new Chief Marketing Officer (CMO), your first 90 days are critical for setting the stage for marketing success. This period is an opportunity to understand the business, assess resources, develop a strategy, and start executing your vision. Here’s a comprehensive 90-day plan to guide you through this crucial period: […]

How Brands Can Use a Values-Based Approach to Align with their Consumers

How brands Can be More Value Driven

How Brands Can Use a Values-Based Approach to Align with their Consumers Whether we’re buying a cup of coffee, a new car, or a pair of shoes, our consumer choices reflect not just our preferences but also our values. In this post, we explore the intersection of consumer behavior and personal values, specifically examining how […]

User Feedback – Questions You Should be Asking your Customers

User Feedback - Questions You Should be Asking your Customers

User Feedback – Questions You Should be Asking your Customers Customer feedback is essential, otherwise you’re just guessing. Talking to prospective clients can help you better understand their motivations and what drives purchasing decisions. Speaking with actual customers can reveal what they love about your product and what they wish it had more of. Talking […]

Try this Social Media Exercise with Your Marketing Team

Social Media Marketing Exercise

Try this Social Media Exercise with Your Marketing Team Social media marketing is such a critical part of a brand’s growth, and yet so difficult to actually pull off well. If your content doesn’t entertain or educate, and mostly promotes, then it’s not content, it’s an ad. That type of content doesn’t offer value to […]

5-Step Plan to Build a Content Distribution System

how to approach SEO in 2023

5-Step Plan to Build a Content Distribution System Your company needs content, but you’re struggling with creating a content distribution plan for video and blog content. You’ve come to the right place. A well-thought-out content distribution plan is crucial for maximizing the reach and impact of your blog and video content. This is a topic […]

To Gate or Not to Gate…​

To Gate or Not to Gate… To gate or not to gate, that is the question… Consider this. The famous Las Vegas sign was commissioned in 1959 and designed by Betty Willis. As the story goes, she did not retain the licensing rights for her design. That means, it could be used at will by anyone. Fast forward […]

What is a Good Conversion Rate?

Case Study: Attribution Software Inaccurately Overweighs Search (SEO)

What is a Good Conversion Rate? Let’s talk conversion rates. I’m often asked (especially when running paid ads), is there a universal or standard conversion rate that applies across all industries or businesses? The short answer is, no. A desirable conversion rate can vary significantly based on factors such as the industry, the type of […]

How to Run Paid Ads Effectively

how to effectively run paid ads

How to Run Paid Ads Effectively Before you say, “Ads don’t work for us,” read this… There are a million variables to think about when running ads. 👉 The targeting – who are you targeting, and how are you targeting them? The platforms are getting much better at finding your audience for you. Ensure you […]