Is Fear and Self-doubt Holding You Back From Being More Active on Social?
Is Fear and Self-doubt Holding You Back From Being More Active on Social? Is fear and self-doubt holding you back from being more active on social? Years ago, before I hit the post button, I would always think of a few of my connections. My internal dialogue would go something like this: ‘What would <name> […]
Social Media is Not About Being Social
Social Media is Not About Being Social Social media is not about being social. We’re not on these platforms to chit chat with colleagues, or catch up with old friends, or to meet new people. Sure, that happens. But it’s not the driving force of why these platforms are successful and addictive. It’s about three […]
Logan Paul’s Masterclass in Marketing
Logan Paul’s Masterclass in Marketing In case you missed Logan Paul‘s Short about his “masterclass in marketing”, you can check it out here. While much of it doesn’t apply to +99% of brands (since the majority of brands are not built on the platform of an influencer), there are some key takeaways. I talk a […]
5 Lessons We Can Learn From The Viral Fruit Roll Up Trend
5 Lessons We Can Learn From The Viral Fruit Roll Up Trend Fruit Roll Ups went viral as people figured out they can put ice cream inside a Fruit Roll Up, freeze them, and have their minds blown with deliciousness. The only problem… Fruit Roll Up had no idea that this trend was even happening.🤦 […]
Content Distribution: Why Posting on Your LinkedIn Company Page Doesn’t Work
Content Distribution: Why Posting on Your LinkedIn Company Page Doesn’t Work If you’ve been posting content on your company’s LinkedIn page, especially for B2B companies, you may have noticed that your engagement is low. Even if you have tens of thousands of followers, you may only receive a handful of likes (mostly by employees), no […]
Who is Andrew Tate and Why is he Blowing up on Social Media?
5 Reasons Andrew Tate is Blowing up on Social Media Unless you’ve been living under a rock for the past 6 months, you’ve undoubtedly seen a bald-headed, misogynistic guy wearing dark sunglasses and driving a Bugatti dominating your feed. Take a look at this Google Trend chart, which shows all the global searches for “Andrew […]
How Brands Can Crush on Social Media in 2022
How Brands Can Crush Social Media in 2022 In marketing, things change rapidly. What worked in the past, may not work in the future. TikTok has changed the game It’s hard to ignore video as it seems to be dominating every platform. Adam Mosseri – Head of Instagram – stated: “more and more of Instagram […]
How to Use TikTok for B2B Marketing
How to Use TikTok for B2B Marketing While many businesses use Instagram, Facebook, Twitter, and LinkedIn to promote their content, so many have yet to explore TikTok as a viable social platform. If you’re running a business, or just looking to grow your personal following, it’s important to know what TikTok has to offer. It’s […]