The Biggest Marketing Mistake: Treating Brand, Design, and Social as Different Things
Here’s the Quiet Truth that Most Marketers Won’t Say Out Loud
What Brands Can Learn from Social Media Influencers
So many brands tend to make random one-off videos where they talk about themselves or their products. Many influencers on the other hand tend to create highly formatted series that build curiosity, tension, or reflection (allowing the viewer to relate).
Jab, Jab, Jab, Right Hook… A Proven Strategy for Social Media Marketing
I came across a B2B company on social who are in a ‘boring’ category, and they are crushing it.
Fragmented Future: The Rise of the Microbrand
I see it everywhere, microbrands quietly (and sometimes loudly) outpacing legacy giants across every category: beauty, watches, food & beverage, apparel & footwear, restaurants & cafés, even tech.
A New Definition of SaaS: Steve-Jobs-as-a-Strategy
More brands should lean into having an outspoken, charismatic, visionary voice within their company, and using them as a main part of their marketing.
In Social Media, the Rising Tide Lifts All Boats
How to avoid the common trap most sales people fall into with the “Sell me this pen” exercise.
The Hidden Cost of TikTok’s “Promote” Button
What does the Promote Button on TikTok actually do. Is it good or bad for your business?
The Waiting Room Effect: Why the Traditional Funnel No Longer Reflects Reality
Having Good Judgement is Knowing the Difference Between a Good and Bad Idea
Social Media Has Become More Oversaturated Than Ever Before
Did you know social media has a Kardashev-inspired scale for businesses?
I know, because I created it.
Is Social Media Still a Viable Channel?
Did you know social media has a Kardashev-inspired scale for businesses?
I know, because I created it.