A New Definition of SaaS: Steve-Jobs-as-a-Strategy
More brands should lean into having an outspoken, charismatic, visionary voice within their company, and using them as a main part of their marketing.
In Social Media, the Rising Tide Lifts All Boats
How to avoid the common trap most sales people fall into with the “Sell me this pen” exercise.
The Hidden Cost of TikTok’s “Promote” Button
What does the Promote Button on TikTok actually do. Is it good or bad for your business?
The Waiting Room Effect: Why the Traditional Funnel No Longer Reflects Reality
Having Good Judgement is Knowing the Difference Between a Good and Bad Idea
Social Media Has Become More Oversaturated Than Ever Before
Did you know social media has a Kardashev-inspired scale for businesses?
I know, because I created it.
Is Social Media Still a Viable Channel?
Did you know social media has a Kardashev-inspired scale for businesses?
I know, because I created it.
How to Go Viral: Reframing through a Viral Lens
Did you know social media has a Kardashev-inspired scale for businesses?
I know, because I created it.
Social Media Growth Framework (Kardashev-Inspired)
Did you know social media has a Kardashev-inspired scale for businesses?
I know, because I created it.
The Major Business / Marketing Problem that No One is Talking About
What is a brand universe, and how can it save boring brands on social media?
Building a Brand Universe: How to Build a Social Media Strategy for “Boring” Brands.
What is a brand universe, and how can it save boring brands on social media?