How Cartier Uses Storytelling Marketing
You will often hear marketers say this about storytelling marketing: “It’s about positioning the customer as the hero, your company as the master, and the customers’ pain point as the villain.” It sounds nice, but what does it even mean? Let’s not overcomplicate storytelling marketing. Here are some examples: Describing how you did something, telling […]
What is Storytelling Marketing: Exposing Common Misconceptions
There seems to be a lot of misconception around storytelling marketing. You often hear people talk about it as incorporating traditional story elements such as characters, plot, conflict, and resolution. But what does that even mean? Storytelling is one of the oldest artforms in the world, and as humans we have evolved to tell and […]
The 3 Rs of Content
When creating content, remember the 3 Rs: Repost Remix Repurpose Creating content that your audience wants to consume is difficult. From planning, ideation, filming, editing, posting… It’s time consuming and there’s no way of knowing what will resonate. So, the ROE – Return on Effort, or Energy – can be low. However, there’s a way […]