CPG Package Design
FOOD & BEVERAGE
HEALTH & WELLNESS
BOOK COVERS
BOARD GAMES
Brand Consistency
Your package and label are extensions of your brand identity. It conveys a lot of information to the consumer on both a conscious and subconscious level. Colour, material, texture, shape, logo… it can say things such as, “I’m sweet”, “I’m healthy,” “I’m premium.”
We meticulously ensure that our designs align seamlessly with your brand, conveying a consistent and professional image across all your products.
Brand Recall and Familiarity
But, our designs go beyond just a stunning first impression. With each package design, our goal is to transcend the visual and create a long-lasting association with your brand that customers immediately recognize from 20 feet away and gravitate to, ignoring all substitutes.
That’s why some brands such as Hawkins haven’t update their packaging for 50+ years. They are iconic and part of the brand’s identity.
Package Design Fundamentals
Let’s talk package design fundamentals. When thinking about packaging and package / label design, it’s important to consider where you will be in the store, on the shelf, and which products you’ll be placed next to. The idea is to stand out and be considered in those microseconds of brand discovery. Why is this important?
There are two ways all consumers shop, whether content on Netflix or YouTube, online shopping, or grocery stores:
- Browse & discover
- Search & find
They either know what they are looking for, or they are browsing. Package design is just one one factor among a multitude in a consumer decision. The familiarity of the brand, logo, colours, ingredients, claims, size, container, visual impact on the shelf, shelf placement, price, quantity / value, texture, flavours…
If I’m looking for Doritos, it’ll be a very different shopping experience than if I’m looking for a crunchy snack.
Most customers scan broadly, narrow their focus, and then select.
Great packaging and package design can help your product capture attention and convert at each of those consumer stages. So it’s not to be taken lightly. Our expertise in creating clean, modern, and professional designs elevate your brand to captivate consumers at first glance and win them over.
Continue Reading: How Package Design Can Elevate a Brand
Note: The following mockups are concepts only and are not intended to represent actual brand collaborations or endorsements (Vancouver Canucks, Canadian Olympics, Arc’teryx, etc.). They are purely for creative purposes to showcase various package design concepts.
Related Posts About CPG
If you follow us on social or read our blog, you may have noticed that we talk A LOT about the branding, the importance of branding, how branding is like gravity, how you either have a commodity or a brand…
We also talk a lot about storytelling marketing – in fact we have an entire page dedicated to it as it’s one of our core services. We go on at length about why brands need to tell stories (so that consumers can align their values to the brands they support), and dispelling the myths about storytelling marketing.
We also talk about how consumers don’t buy products, they join tribes. Check out some of our related posts.
