The Rise of the Celebrity Brand

SearchGPT, an AI-driven search tool designed to provide answers quickly and concisely, can impact SEO in both positive and negative ways, depending on its implementation and usage:

Earlier this year, Tiger Woods left Nike after a 27-year partnership to create his own athletic apparel brand called Sunday Red Golf.

Celebrity-owned brands are nothing new, but we’re seeing a lot more of them as these influential people recognize their value.

Mr. Beast, Jake Paul, Kylie Jenner, Jessica Alba, Gwyneth Paltrow, Blake Lively, Ryan Reynolds… and the list goes on and on…. all have successful brands.

The key to their success lies:

👉 Authenticity

👉 Personal connections

👉 Genuine storytelling

👉 Values alignment

If you’re building a brand, it’s important to remember that we need to understand our audience and what they value.

This creates a strong, authentic connection with customers.

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How Brands Can Use a Values-based Approach to Align with their Consumers

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If you follow us on social or read our blog, you may have noticed that we talk A LOT about the branding, the importance of branding, how branding is like gravity, how you either have a commodity or a brand…

We also talk a lot about storytelling marketing – in fact we have an entire page dedicated to it as it’s one of our core services. We go on at length about why brands need to tell stories (so that consumers can align their values to the brands they support), and dispelling the myths about storytelling marketing.

We also talk about how consumers don’t buy products, they join tribes. Check out some of our related posts.