What is The 5 Lightbulbs Framework?

What is The 5 Lightbulbs Framework?​

The 5 Lightbulbs Framework provides a comprehensive approach to guide your marketing efforts from discovery to optimization. This framework ensures that every stage of your marketing process is meticulously planned and executed, leading to successful campaigns and continuous improvement.

In this post, we explore each stage of the 5 Lightbulbs Framework.

1. Discovery


Identify the problem or opportunity.

The discovery phase sets the foundation for your marketing strategy. It involves thorough research to uncover market insights and understand the needs of your target audience.


  • Market Research: Investigate market trends, customer behaviors, and industry dynamics.
  • Competitor Analysis: Analyze competitors to identify their strengths, weaknesses, and market positioning.
  • Customer Interviews: Conduct interviews to gather firsthand insights into customer preferences and pain points.
  • Data Collection: Collect and analyze data from various sources to gain a comprehensive view of the market.


Insights and a clear understanding of the market landscape and target audience needs.

2. Strategy


Develop a strategic plan based on insights.

With a solid understanding of the market, the next step is to craft a strategic plan that aligns with your business goals. This phase involves setting clear objectives and defining how to achieve them.


  • Defining Goals: Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals.
  • Setting Objectives: Outline the key objectives that will drive your strategy forward.
  • Segmenting the Market: Divide the market into distinct segments to tailor your approach effectively.
  • Positioning: Develop a unique value proposition that differentiates your brand from competitors.


A comprehensive marketing strategy that outlines how to achieve the desired goals.

3. Ideation


Generate creative solutions and campaign ideas.

Creativity is the heart of successful marketing. The ideation phase focuses on brainstorming and developing innovative ideas that resonate with your audience.


  • Brainstorming Sessions: Gather your team to brainstorm a wide range of ideas.
  • Creative Workshops: Facilitate workshops to explore and refine concepts.
  • Concept Development: Develop the most promising ideas into actionable concepts.


A pool of creative ideas that align with the strategic goals.

4. Execution


Implement the chosen ideas and strategies.

The execution phase is where plans come to life. It’s about turning ideas into reality through well-coordinated campaigns and initiatives.


  • Campaign Planning: Outline the steps and resources needed to launch your campaigns.
  • Content Creation: Develop compelling content that communicates your message effectively.
  • Media Buying: Purchase media space to reach your target audience.
  • Distribution: Distribute your content across various channels to maximize reach and engagement.


Launched marketing campaigns and initiatives.

5. Optimization


Measure performance and refine tactics.

The final stage of the 5 Lightbulbs Framework is optimization, where you evaluate the effectiveness of your campaigns and make necessary adjustments to enhance performance.


  • Analyzing Campaign Data: Monitor key performance indicators (KPIs) to assess campaign success.
  • A/B Testing: Conduct tests to compare different elements of your campaigns and identify what works best.
  • Gathering Feedback: Collect feedback from customers and stakeholders to gain insights into campaign impact.
  • Making Adjustments: Refine your tactics based on data and feedback to improve future efforts.


Improved campaign performance and actionable insights for future efforts.

Guide your Marketing Efforts from Discovery to Optimization

The 5 Lightbulbs Framework is a powerful tool to guide your marketing efforts from discovery to optimization. By following this structured approach, you can ensure that your marketing strategies are:

  • Well-informed
  • Creatively executed
  • Continuously refined for maximum impact

If you are interested in a more detailed breakdown of this campaign, check out the full post.

Continue reading: How Patek Philippe Could Use Storytelling Marketing

Related Posts

Need help with your marketing activities?

If you’re looking to make a move with your marketing, reach out to us. We are priced fairly, we’re straight shooters, and are the very best at what we do.